Leading out-of-home (OOH) media company Big Outdoor has upgraded an outdated LED video wall in Pacific City with Empire outdoor LED display technology from SNA Displays.Pacific City is an entertainment, shopping, dining and outdoor lifestyle destination on Pacific Coast Highway from the iconic Huntington Beach Pier.The new digital signage is mounted on the east-facing exterior wall of a second-level store.The screen uses a pixel pitch of 6.6 mm and has a resolution of 576 × 1,008 pixels.The new screen will be used for DooH content as well as big-screen movie events.Yesco has provided sign installation services;while Big Outdoor, which owns and operates the new display technology, will manage the content.Subscribe to our RSS feed and you won't miss a thing.© 2019 Digital AV Magazine - Underwood Communication SL